The advertising landscape for Toronto and other large cities has changed dramatically over the past decade, where the traditional media such as print, television and radio is now being replaced by internet based media. Today research has demonstrated that more than half the searches performed on the internet are done to find local products and services. To be in front of your prospect, your business must show up in the results for local searches in your municipality. In the past, sales agents for the media companies would advise a business owner on how to reach prospects in their neighbourhoods or local communities. It is more an exception than a rule to consider the city of Toronto as your market.

With Metro Toronto as it’s called, consisting of 7 municipalities that are spread over an area of 2700 square miles it is foolish to think that people will come from across town to consume your products or services. More than 5.6 million people consider Toronto their home town even if in reality they reside in York, Mississauga or Markham. When it comes to advertising your business for your local business you must understand what your prospects consider “local”. Metro Toronto is divided into 47 Wards that sub-divides the Municipalities in smaller sections. The complete list can be found at the Metro Toronto Website. The municipality of Etobicoke for example is further split into 6 wards covering 3 localities; Etobicoke North, Lakeshore and Center. Search users have also discovered that searching without adding a place will get them results that are either too far away for them to travel or just plain irrelevant. Google is trying to help users by displaying local results but that technology is not 100% effective yet.

To have a good internet presence for you local company you first have to determine how far will your preferred customer will travel to visit your business and also how they will travel so you can take advantage of the Toronto Transit Company’s routes and names. It does not matter how good your soup is, it’s doubtful that folks will take the TTC to go from Markham to Vaughan for lunch. Many people do not have their own cars and have not been outside the Brampton or other local area for years. How to find your local business keywords Start with your top Keywords, your money words and expand the list as much as you can. For a plumbing company, this would be something like plumber, plumbing, emergency plumbers, etc.

Then make a list of local modifiers for your area starting with your street name, plaza, ward name, neighbourhood, landmark, parks, area nickname, municipality, and you it won’t hurt you to add Toronto, Ontario or even Canada. So if you combine the business name, products and service and other information with all the local modifiers you are certain to get some results if people are looking for your type of business in your local area. This might seem like a lot of work and it is. But if you do right and you do it now, you might see great results for years to come in the form of free traffic from the internet.

The Metro Toronto Convention Centre is located at the heart of Downtown Toronto over at Front Street West. It is within walking distance from the waterfront. It is Canada’s foremost trade show and convention facility. It was built and completed in 1984 and has over 600,000 square feet of meeting and exhibit space. An underground addition was designed by Bregman +Hamann Architects to the south side to expand its convention space in 1997 to be what it is now. Today the Metro Toronto Convention Centre is home to the world class, John Basset Theater that can seat 1330 guests at one time and is located at the North Building. It is a self-contained area that has its own separate comfortable lobby and entrance located at the Front Street. It also has adjacent rooms that offer convenience for pre and post performance receptions. The John Basset Theater also has Showtech Productions under its wing to assist clients with their staging needs.

The North Building also has a 14,000 square foot registration area with a Guest Services Desk and a pre-function space worth 85,000 square feet and has electrical and telecommunication services fully available. The South Building on the other hand offers a 42,500 square foot registration space complete with fully electrical and telecommunication services and a Guest Services Desk as well. Its pre-function space is worth 82,000 square feet worth of carpeted area and is also fully electrical with telecommunication services ready to serve its guests. The Metro Toronto has 64 fully carpeted meeting rooms that cover a total area of 104,000 square feet of space. The two large ballrooms, which are the Constitution Hall at the North Exhibit Hall and Halls F and G of the South Exhibit Halls, are meant for bigger meetings and conventions that make up 78,000 square feet of space combined. It is the yearly home of the NHL awards and the Fan Expo. The MTCC also has 1,700 indoor parking slots available and over 10,000 more parking spaces within about a kilometer away from the venue operated by different parking companies.