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Posts Tagged ‘Toronto’

Cheap Toronto Airport Hotels

Tuesday, June 21st, 2011

The traveler has an entire array of cheap Toronto airport hotels to choose from across all categories, for all budget types, for business travel as well as for family vacations. Even last minute reservations, change of plans and schedules, and extended stays are given as much attention as any regular transaction and all transactions are handled efficiently and professionally so no weary traveler is left disappointed. Most of them cater to all requirements that a traveler to Toronto may need like terminal maps, information on airport parking, airport security measures and procedures ad much more.

The reservation processes at some of the cheap Toronto airport hotels is extremely customer friendly and convenient. A unique concept of Park-Sleep-Fly has been floated by a few airport hotels near the airport that promise to ensure the traveler is not bogged down by rush hour traffic and concerns of possible missed flights by offering good deals to those who are either flying in or flying out of Pearson International Airport especially at odd hours. What’s more, you get to save money by booking a hotel room and parking together for one low price. Of course, some hotels also offer parking complimentary. Most of these hotels are located within a few short miles of the airport making them easily accessible to travelers.

Business travelers visiting with families also benefit additionally from getting easy access to other facilities like a golf course, Water Park, a casino and other entertainment centers located nearby where the family can relax while the executives attend to business. Of course some hotels do have excellent in-house facilities as well like spas, indoor pools, internet access and do cater to all types of leisure activities .For those who consider pets as family, most of these cheap Toronto airport hotels are pet friendly and allow you to use the facilities provided to ensure your pet gets pampered too. Most hotels are located close to the major highways leading into downtown Toronto.

Promoting Your Local Business in Toronto

Wednesday, May 4th, 2011

The advertising landscape for Toronto and other large cities has changed dramatically over the past decade, where the traditional media such as print, television and radio is now being replaced by internet based media. Today research has demonstrated that more than half the searches performed on the internet are done to find local products and services. To be in front of your prospect, your business must show up in the results for local searches in your municipality. In the past, sales agents for the media companies would advise a business owner on how to reach prospects in their neighbourhoods or local communities. It is more an exception than a rule to consider the city of Toronto as your market.

With Metro Toronto as it’s called, consisting of 7 municipalities that are spread over an area of 2700 square miles it is foolish to think that people will come from across town to consume your products or services. More than 5.6 million people consider Toronto their home town even if in reality they reside in York, Mississauga or Markham. When it comes to advertising your business for your local business you must understand what your prospects consider “local”. Metro Toronto is divided into 47 Wards that sub-divides the Municipalities in smaller sections. The complete list can be found at the Metro Toronto Website. The municipality of Etobicoke for example is further split into 6 wards covering 3 localities; Etobicoke North, Lakeshore and Center. Search users have also discovered that searching without adding a place will get them results that are either too far away for them to travel or just plain irrelevant. Google is trying to help users by displaying local results but that technology is not 100% effective yet.

To have a good internet presence for you local company you first have to determine how far will your preferred customer will travel to visit your business and also how they will travel so you can take advantage of the Toronto Transit Company’s routes and names. It does not matter how good your soup is, it’s doubtful that folks will take the TTC to go from Markham to Vaughan for lunch. Many people do not have their own cars and have not been outside the Brampton or other local area for years. How to find your local business keywords Start with your top Keywords, your money words and expand the list as much as you can. For a plumbing company, this would be something like plumber, plumbing, emergency plumbers, etc.

Then make a list of local modifiers for your area starting with your street name, plaza, ward name, neighbourhood, landmark, parks, area nickname, municipality, and you it won’t hurt you to add Toronto, Ontario or even Canada. So if you combine the business name, products and service and other information with all the local modifiers you are certain to get some results if people are looking for your type of business in your local area. This might seem like a lot of work and it is. But if you do right and you do it now, you might see great results for years to come in the form of free traffic from the internet.